ISBN 9780205698189 | 0205698182 Textbooks - "Persuasion Social Influence and Compliance Gaining 4th Edition" by Robert H Gass John S Seiter Gass John S Robert HSeiter

Authors: Robert H. Gass - John S. Seiter - Gass - John S. - Robert H.;Seiter
ISBN 10: 0205698182
ISBN 13: 9780205698189
Edition: 4
Release: March 5, 2010
Format: Paperback (384 pages)
List Price: $94.60
More Details

List Price: $94.60

Tags: Nonfiction, Politics, Leadership,

Book Description:
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

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Persuasion, Social Influence, and Compliance Gaining (4th Edition)