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Overrun Edition: O

  • Authors: Bryant - Jennings Bryant - Susan Thompson
  • ISBN 10: 0071130071
  • ISBN 13: 9780071130073
  • Release: October 1, 2001
  • Format: Paperback (384 pages)
  • List Price: $59.43
  • More Details

    List Price: $59.43

    Tags: Nonfiction, Social Sciences,

    Book Description:
    "Fundamentals of Media Effects" is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, "Overview and History", provides historical evidence for media effects and for societal concern about media effects. Section 2, "Theory and Concepts", includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, "Key Areas of Research", delves into the specific areas of inquiry.

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