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Survey Research Methods (Applied Social Research Methods)

Book Description:  "It provides a concise overview of the entire survey research process and does so using clear and easy to understand language…Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience" - Organizational Research MethodsPopular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data, a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.

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