ISBN 9780205198269 | 0205198260 Textbooks - "Investigating Communication An Introduction to Research Methods 2nd Edition" by Frey Lawrence R Frey Carl H Botan Gary L Kreps Gary L Lawrence RBotan Carl HKreps Lawrence R Botan Lawrence R Botan Carl H Kreps Carl H Kreps

Authors: Frey - Lawrence R. Frey - Carl H. Botan - Gary L. Kreps - Gary L. - Lawrence R.;Botan - Ca…
ISBN 10: 0205198260
ISBN 13: 9780205198269
Edition: 2
Release: November 5, 1999
Format: Hardcover (514 pages)
List Price: $110.40
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List Price: $110.40

Tags: Nonfiction, Social Sciences, Research,

Book Description:
This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

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Investigating Communication: An Introduction to Research Methods (2nd Edition)