"Balancing on the Wire" provides a synthesis of management, motivation and communication theory, and techniques for advanced undergraduate and graduate students in journalism and mass communication courses in media management. "Balancing on the Wire" is designed to be the primary text for a course on media management or journalism administration, as well as a supplementary text in other courses that include media management topics. The text focuses on organizational management specifically within journalism producing mass media organizations. It brings the dynamic world of media management to life for a very different audience — students, both those who will become managers and those who will be managed by them. Provides a wide range of in-depth material used by media managers every day. No current text covers all that needs to be addressed in a course on managing media organizations. Media Management does.