Book Description: The importance of studying the body as a site for the deployment of discourses is well-established. By contrast, the study of dress has traditionally suffered from a lack of critical analysis. Fashion Theory takes as its starting point a definition of fashion as the cultural construction of the embodied identity. It provides an international and interdisciplinary forum for the analysis of cultural phenomena ranging from foot binding to fashion advertising. Fashion Theory provides a vital contribution to cultural studies, art, history, literary criticism, anthropology, fashion history, media studies, gender studies, folklore studies and sociology.