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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Author: David Meerman Scott

ISBN 10: 0470113456

ISBN 13: 9780470113455

Publisher: Wiley - Hardcover, 304 pages, 2007

List Price: $14.95

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Author: Jay Conrad Levinson

ISBN 10: 0618785914

ISBN 13: 9780618785919

Publisher: Houghton Mifflin - Paperback, 384 pages, 2007

List Price: $166.67

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Marketing Management (12th Edition) (Marketing Management)

Author: Philip Kotler - Kevin Lane Keller

ISBN 10: 0131457578

ISBN 13: 9780131457577

Publisher: Prentice Hall - Hardcover, 816 pages, 2006

List Price: $184.00

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Principles of Marketing, 12th Edition

Author: Philip Kotler - Gary Armstrong

ISBN 10: 0132390027

ISBN 13: 9780132390026

Publisher: Prentice Hall - Hardcover, 736 pages, 2007

List Price: $24.95

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Word of Mouth Marketing: How Smart Companies Get People Talking

Author: Andy Sernovitz

ISBN 10: 1419593331

ISBN 13: 9781419593338

Publisher: Kaplan Business - Hardcover, 216 pages, 2006

List Price: $15.95

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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Author: Mark Yarnell - Rene Reid Yarnell

ISBN 10: 0761512195

ISBN 13: 9780761512196

Publisher: Three Rivers Press - Paperback, 270 pages, 1998

List Price: $39.99

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Marketing Metrics: 50+ Metrics Every Executive Should Master

Author: Paul W. Farris - Neil T. Bendle - Phillip E. Pfeifer - David J. Reibstein

ISBN 10: 0131873709

ISBN 13: 9780131873704

Publisher: Wharton School Publishing - Hardcover, 384 pages, 2006

List Price: $153.33

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Marketing: An Introduction

Author: Gary Armstrong - Philip Kotler

ISBN 10: 0131865919

ISBN 13: 9780131865914

Publisher: Prentice Hall - Paperback, 656 pages, 2006

List Price: $84.48

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International Marketing

Author: Philip Cateora - John Graham

ISBN 10: 0071105948

ISBN 13: 9780071105941

Publisher: McGraw-Hill/Irwin - Paperback, 736 pages, 2007

List Price: $0.00

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Pride, Marketing (library) 14e

Author: William M. Pride - O. C. Ferrell

ISBN 10: 0618962298

ISBN 13: 9780618962297

Publisher: Houghton Mifflin Company - Hardcover, 750 pages, 2007

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