The "New Ford" was introduced in December of 1927. With a rare eye for design, the very appearance of the car suggested character. It implied integrity and promised performance. Incorporating a radically different sliding gear transmission. shock absorbers, twice the horsepower of the earlier Model T, and only a slightly increased price, loyal Ford owners without hesitation "laid it on the line" and acquired a new Ford. Hours after driving the car for the first time, most were convinced that here at last was an automobile that not only "belonged", but which actually led the way into the future. No longer the butt of comics' humor, the new Ford had joined the country club set and in the words of a song written by Walter O'Keefe and shortly to become immensely popular...... "Henry Made a Lady Out of Lizzie".