From the authorsÂ of Cradle to Cradle, we learn whatâ€™s next: The UpcycleThe UpcycleÂ is the eagerly awaited follow-up toÂ Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the lessonsÂ gained fromÂ 10 years of putting the Cradle to Cradle concept into practice withÂ businesses, governments, and ordinary people,Â William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build. Â Â Â Â For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practicesâ€”and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimaginedÂ not just toÂ sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future Â as it unfolds in front of us.Â Â Â Â Â The UpcycleÂ is as ambitious as such classics as Rachel Carsonâ€™sÂ Silent Springâ€”but its mission is very different.Â McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial footprint. Abundance for all. The goal is within our reach.