Tested Advertising Methods (Prentice Hall Business Classics)
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Tags:
Reference / Business & Investing / Marketing & Sales / Advertising /
- Authors: Fred E. Hahn - John Caples
- Edition: 5
- Release: 0000-00-00
- Format: Paperback (304 pages)
- ISBN 10: 0130957011
- ISBN 13: 9780130957016
- List Price: $15.95
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Book Description: The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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