This book uses logos, pathos, and ethos in critical thinking, active reading, and persuasive writing. Accessible and stimulating, the versatile manual can be used as a rhetoric, a reader, a guide on research writing, and a guide on style. Through its chapters, users learn to excel at what they say; through our style interchapters users earn to excel at how they say it. Cheating, conservation, race, politics, male/female communication styles, gun control, abortion, same-sex marriage, stem cell research – many diverse and mature readings on these subjects engage readers and writers in analytical thinking and stimulate them to react with thoughtful discussions and compositions. For individuals who want to communicate clearly, argue persuasively, and analyze and evaluate what they read.