Book Description: In his quest to become a better fisherman, Fred Arbogast began to design his own lures. He then began selling his lures to pay for his casting competitions, and eventually started making lures full time. From this humble beginning, the Fred Arbogast Co. became one of the largest suppliers of bass lures in the world. The company was sold in 1997 and now the Akron, Ohio, factory stands silent, but thanks to PRADCO (Plastic Research and Development Group), several of Fred s original lures live on. The values of the many discontinued lures and colors have climbed rapidly over the last ten years. This book contains over 800 photos and three color charts which take the reader through the company s history. Current values have been given as a guide to help sellers and collectors reach fair prices. 2007 values.