Steve Russo and Mike Silver turn chemistry into a memorable story that engages readers and provides the context they need to understand and remember core concepts. The book builds interesting applications and well-designed illustrations into the narrative to get and hold attention, then builds confidence with integrated active learning activities. Readers make the connections between concepts and the problem-solving techniques they need to master as they read. <P> The new edition strengthens this conceptual approach and presents additional quantitative techniques in key areas. Readers will find enhanced support for quantitative problem-solving and more challenging questions at the end of each chapter, in addition to the wealth of technology-based support on The Chemistry Place(tm), Special Edition and on The Chemistry of Life CD-ROM. For college instructors and students.