How We Decide

• Authors: Jonah Lehrer - Jonah - Lehrer
• ISBN 10: 0547247990
• ISBN 13: 9780547247991
• Edition: First Edition
• Format: Paperback (320 pages)
• List Price: $14.95
• More Details
  
  

  List Price: $14.95

  Tags: Science, General,

  Book Description:
  The first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

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