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The 1% Windfall: How Successful Companies Use Price to Profit and Grow
by: Rafi Mohammed
0061684325 / 9780061684326

Book Description:
“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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