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Giants of Enterprise: Seven Business Innovators and the Empires They Built
by: Richard S. Tedlow
0066620368 / 9780066620367

Book Description:
Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great Ceos who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of Ibm; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.

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