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Broadcasting/Cable and beyond: An Introduction to Modern Electronic Media: Instructor's Manual (McGraw-Hill Series in Mass Communication)

  • Author: Sherman - Dominick
  • ISBN 10: 0070179891
  • ISBN 13: 9780070179899
  • Edition: 3rd edition
  • Release: 1995-11-01
  • Format: Paperback
  • Tags: Books, Subjects,
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    Book Description:
    An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.

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