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Banking on Relationships
by: Paul Siegel
0071438904 / 9780071438902

Book Description:
In today’s crowded banking industry, the key to competitive advantage lies in personalized customer service. Banking On Relationships provides 10 market-proven operating principles for banks to create mutually beneficial relationships with customers at every touch point—marketing, sales, customer service, and field support. As aggressive competition and strict cost-cutting initiatives combine to make customer retention more difficult than ever, the book’s focus on integrating people, process, and technology is both valuable and unique.

Banking on Relationships

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