The Dynamics of Mass Communication: Media in the Digital Age with Media World CD-ROM and PowerWeb
- Author: Joseph R Dominick
- ISBN 10: 0072488964
- ISBN 13: 9780072488968
- Edition: 7
- Release: 2001-06-27
- Format: Paperback
- Tags: Business & Investing, General,
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Book Description:
The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.
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