Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb
- Author: Dominick - Joseph R Dominick - Joseph R.
- ISBN 10: 0073268704
- ISBN 13: 9780073268705
- Edition: 9
- Release: 2006-03-30
- Format: Paperback (439 pages)
- Tags: Nonfiction, Current Events, Mass Media,
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Book Description:
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
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