Essentials of Marketing
- Author: LESTER - Geoff Lancaster - Lester Massingham - LANCASTER - Geoff - Geoffrey A.; Massingham
- ISBN 10: 0077094379
- ISBN 13: 9780077094379
- Edition: 3rd
- Release: 1998-11-01
- Format: Paperback (456 pages)
- Tags: Business & Investing, Marketing & Sales, Marketing,
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Book Description:
This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
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