ENV : prod
CLUSTER : east
SERVER : va4.pricenetwork.com
image
Strategic Brand Management (3rd Edition)
by: Kevin Lane Keller
0131888595 / 9780131888593

Book Description:
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Strategic Brand Management (3rd Edition)

Buyback (Sell directly to one of these merchants and get cash immediately)

Bookstore Payment Good Condition New Condition  
$6.75 $6.75 Sell Here
Payment:
Shipping Details: BookByte pays cash, not credit, and takes pride in speedy payment, often within one day of processing your textbook. They pay the shipping.
$5.44 $5.44 Sell Here
Payment:
Shipping Details: Sell Back Your Book is owned by parent company Ez Book Recycle Inc. Ez Book Recycle Inc. is no stranger to buying items online. With the first buyback website launching in February 2008, Ez Book Recycle has purchased items from more than 100,000 individuals from every state in the U.S. Free shipping with printable label.
$3.99 $3.99 Sell Here
Payment:
Shipping Details: Blue Rocket Books' goal is simple: Find a new home for your used books. They pay the shipping when you sell and Blue Rocket proudly supports the following non-profit organizations: Reading is Fundamental and Solar Electric Light Fund.
$3.05 $3.05 Sell Here
Payment:
Shipping Details: Simply confirm your quote, print a shipping label and packing slip, package your items, and ship them. An Amazon.com Gift Card will be deposited into your account upon receipt of items.
$1.20 $1.20 Sell Here
Payment:
Shipping Details: FirstClassBooks.com is an online college textbook reseller founded in 2001. They buy and sell textbooks for prices significantly better than on-campus college bookstores. Please refer to the seller's comments before ordering.

campusbooks.com  BBB Business Review CopyScape