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Tourism: The Business of Travel and Atlas World Geography Package, 2005 CR Edition (3rd Edition)
by: Roy A. Cook - Laura J. Yale - Joseph J. Marqua - Rand McNally
0132191393 / 9780132191395

Book Description:
For introductory courses in Tourism/Travel and Hospitality. This third edition provides a through overview of the tourism industry and highlights the revolutionary impacts of technological changes on every segment of this industry. This book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry--including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.

Tourism: The Business of Travel and Atlas World Geography Package, 2005 CR Edition (3rd Edition)

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