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Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)

  • Author: Philip Kotler - Kotler - Kevin Keller - Kevin - Philip; Keller
  • ISBN 10: 0132303892
  • ISBN 13: 9780132303897
  • Edition: 3
  • Release: 2006-05-02
  • Format: Paperback (384 pages)
  • List Price: $120.00
  • Tags: Business & Investing, Industries & Professions, MIS,
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    Book Description:
    Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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