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Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)
by: Philip Kotler - Kevin Keller
0132303892 / 9780132303897

Book Description:
Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)

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