Introduction to Hospitality (5th Edition)

Author: John R. Walker
ISBN 10: 0135139287
ISBN 13: 9780135139288
Edition: 5
Release: 2008-04-07
Format: Hardcover (656 pages)
List Price: $89.33
Tags: Business & Investing, Industries & Professions, Hospitality, Travel & Tourism,
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Book Description:
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

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