The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Author: Thomas T. Nagle - Reed K. Holden - Nagle - Reed K. - Thomas T. Nagle; Reed K. Holden - Thomas T.; Holden - Thomas T. & Holden - Thomas T. Andreed K. Holden
ISBN 10: 0136693768
ISBN 13: 9780136693765
Edition: 2nd
Release: 0000-00-00
Format: Hardcover (400 pages)
List Price: $39.00
Tags: Business & Investing, Economics,
Buy This Book
More Details

Book Description:
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.