Tourism: The Business of Travel (4th Edition)

Author: Roy A. Cook - Laura J. Yale - Joseph J. Marqua - Joseph J. - Laura J.; Marqua - Roy A. Cook D.B.A. - Laura J. Yale Ph.D. Emerita - Cook D.B.A. - Roy A.; Yale Ph.D. Emerita
ISBN 10: 0137147295
ISBN 13: 9780137147298
Edition: 4
Release: 2009-02-21
Format: Paperback (432 pages)
List Price: $84.00
Tags: Business & Investing, General,
Buy This Book
More Details

Book Description:
Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Featured Bookstore

New	$1.18
Used	$1.18

Buyback (Sell directly to one of these merchants and get cash immediately)

Bookstore	Good Condition	New Condition
	$15.25	$15.25
See Details Shipping Details: ValoreBooks.com has some of the highest sell back prices offered, free shipping to their warehouse, and more than 500,000 sellable titles.
	$15.00	$15.00
See Details Shipping Details: BookByte pays cash, not credit, and takes pride in speedy payment, often within one day of processing your textbook. They pay the shipping.
	$11.33	$11.33
See Details Shipping Details: Sell Back Your Book is owned by parent company Ez Book Recycle Inc. Ez Book Recycle Inc. is no stranger to buying items online. With the first buyback website launching in February 2008, Ez Book Recycle has purchased items from more than 100,000 individuals from every state in the U.S. Free shipping with printable label.
	$5.50	$5.50
See Details Shipping Details: Cash4Books.net is a family-owned business located in Beaverton, Oregon. A reliable and trusted buyer of quality used books since 2004, Cash4Books.net has purchased over 1.7 million books from 250,000 customers. Free shipping with printable label.
	$1.18	$1.18
See Details Shipping Details: Simply confirm your quote, print a shipping label and packing slip, package your items, and ship them. An Amazon.com Gift Card will be deposited into your account upon receipt of items.