Making Money with Multimedia
- Author: David Rosen - Caryn Mladen
- ISBN 10: 0201822830
- ISBN 13: 9780201822830
- Release: 0000-00-00
- Format: Paperback (213 pages)
- List Price: $16.95
- Tags: Business & Investing, Economics, Development & Growth,
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Book Description:
This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.
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