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Making Money with Multimedia
by: David Rosen - Caryn Mladen
0201822830 / 9780201822830

Book Description:
This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.

Making Money with Multimedia

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