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Art of Enchantment: How to Woo, Influence and Persuade
by: Guy Kawasaki
0241953642 / 9780241953648

Book Description:
Enchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Art of Enchantment: How to Woo, Influence and Persuade

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