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Video Rhetorics: Televised Advertising in American Politics
by: John Nelson - G R Boynton
0252066480 / 9780252066481

Book Description:
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. "Video Rhetorics" is thus a call for and an example of a new kind of political analysis.

Video Rhetorics: Televised Advertising in American Politics

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