For God, Country, and Coca-Cola
- Author: Mark - Mark Pendergrast - Pendergrast
- ISBN 10: 0465054684
- ISBN 13: 9780465054688
- Edition: Enlarged 2nd
- Release: 2000-03-17
- Format: Paperback (664 pages)
- List Price: $22.95
- Tags: History,
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Book Description:
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the worldthis is business history at its best: in fact, The Real Thing.”
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