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Designing Brand Identity: An Essential Guide for the Whole Branding Team
by: Alina Wheeler
0470401427 / 9780470401422

Book Description:
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts

Designing Brand Identity: An Essential Guide for the Whole Branding Team

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