Onward How Starbucks Fought for Its Life Without Losing Its Soul
- Author: Howard Schultz
- ISBN 10: 0470977647
- ISBN 13: 9780470977644
- Edition: First Edition first Printing
- Release: 2011
- Format: Hardcover (344 pages)
- Tags: Biographies & Memoirs, Professionals & Academics, Business,
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Book Description:
Onward is the remarkable story of how Howard Schultz, CEO of Starbucks came back after facing painful revelation about internal troubles in the company's sustainability. Schultz offers readers an extraordinarily intimate look at his daily decision-sessions in Seattle, to conversation with coffee farmers in Rwanda, to investor presentations in New York during the worst of the economic turmoil. Onward is more than just a business book. Personally inspiring and unexpected candid, it brings a dramatic story to life with the emotional power and narrative suspense of a novel.
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