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Signs in contemporary culture: An introduction to semiotics (Annenberg/Longman communication books)
by: Arthur Asa Berger
0582284872 / 9780582284876

Book Description:
This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.

Signs in contemporary culture: An introduction to semiotics (Annenberg/Longman communication books)

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