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The Macintosh Way
by: Guy Kawasaki
0673461750 / 9780673461759

Book Description:
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

The Macintosh Way

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