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Treasure Hunt: Inside the Mind of the New Consumer
by: Michael J. Silverstein - John Butman
0739340840 / 9780739340844

Book Description:
A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Treasure Hunt: Inside the Mind of the New Consumer

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