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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

  • Author: Arthur Asa Berger
  • ISBN 10: 0761918523
  • ISBN 13: 9780761918523
  • Edition: 1
  • Release: 2000-03-21
  • Format: Hardcover (320 pages)
  • List Price: $104.00
  • Tags: Reference, General,
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    Book Description:
    Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

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