Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
- Author: Robert W. Bly - Robert Bly - Robert W. Bly
- ISBN 10: 078521576X
- ISBN 13: 9780785215769
- Release: 2007-01-16
- Format: Hardcover (256 pages)
- List Price: $19.99
- Tags: Business & Investing, General,
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Book Description:
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
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