Marketing to the Affluent
- Author: Thomas J. Stanley - Thomas J., Phd Stanley - Thomas J. - Phd Stanley
- ISBN 10: 0786305320
- ISBN 13: 9780786305322
- Edition: 13th
- Release: 1995-12-01
- Format: Paperback (324 pages)
- List Price: $21.95
- Tags: Business & Investing, Marketing & Sales, Marketing,
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Book Description:
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
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