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Marketing to the Affluent
by: Thomas J., Phd Stanley - Thomas J. Stanley
0786305320 / 9780786305322

Book Description:
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

Marketing to the Affluent

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