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Franchising and Licensing: Two Ways to Build Your Business
by: Andrew J. Sherman
0814450245 / 9780814450246

Book Description:
Highly acclaimed as the ideal practical business planning guide for early-stage growing companies, Franchising & Licensing has spearheaded the success of thousands of new companies. Now, this well-known resource is updated and expanded to include the latest trends in franchising, licensing, and related growth strategies.

Franchising and Licensing: Two Ways to Build Your Business

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