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Million Dollar Mailings (The Libey Business Library)
by: Denison Hatch
0895265095 / 9780895265098

Book Description:
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

Million Dollar Mailings (The Libey Business Library)

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