Film & Video Marketing
- Author: Michael Wiese
- ISBN 10: 0941188051
- ISBN 13: 9780941188050
- Edition: First Edition
- Release: 1989-01-25
- Format: Paperback (516 pages)
- List Price: $29.95
- Tags: Business & Investing, Industries & Professions, Sports & Entertainment,
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Book Description:
This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
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