Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs

Book Description:
If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center.Find bargain inventory; target niche markets for big profits.Get tax deductions and write-offs for business use of your home.Use Amazon as a stand-alone business or a lead generator for an existing busines.Pay lower sales commissions on Amazon.Sell your inventions, crafts or intellectual property on Amazon.Guard against scammers and rip-off artists.Automate your business with easy-to-use toolsFROM THE TABLE OF CONTENTS:GET STARTED ON AMAZONSEE THE FOUR DEGREES OF AMAZONLIST AN ITEM ON MARKETPLACEDESCRIBE YOUR ITEM'S CONDITIONRATE YOUR ITEMS' CONDITIONSET YOUR PRICESET SHIPPING LOCATIONS, OTHER OPTIONSSET QUANTITY AND SKUTAKE AMAZON PAYMENTSPAY FEES AND COMMISSIONSIDENTIFY YOUR PRODUCTSMANAGE INVENTORYSEARCH AND SORT YOUR LISTINGS REPRICE YOUR LISTINGSQ&A: HOW OFTEN SHOULD I REPRICE?EDIT YOUR LISTINGSRELIST YOUR ITEMSMANAGE INVENTORY THE SMART WAYRECONCILE YOUR INVENTORYUPLOAD INVENTORY FILES TO AMAZONUSE SKUSSECURE YOUR AMAZON ACCOUNTBEST PRACTICESVIEW AND SEARCH YOUR ORDERSCREATE A PRODUCT DETAIL PAGEAMAZON VELOCITY LIMITSBEST PRACTICESCONTACT AMAZON.COMGET HELP FROM OTHER SELLERSSTAY ON THE LAW'S RIGHT SIDEYOUR BUSINESS'S LEGAL STRUCTURELOCAL ORDINANCESSTAY ON AMAZON'S GOOD SIDEPROHIBITED ITEMSLISTING RULESPRODUCT DETAIL PAGE OFFENSESCONTENT PROHIBITED ON DETAIL PAGESSOFTWARE SALESAMAZON PARTICIPATION AGREEMENTCONDITION GUIDELINESKICK IT UP A NOTCHAUTOMATIONGET EFFICIENT WITH FULFILLMENT SOFTWAREDO-IT-YOURSELF BULK LISTINGWORKING WITH SPREADSHEETSREFINE YOUR TEMPLATEA WORD ABOUT SKUSA WORD ABOUT ISBNSSOURCE USED ITEMS FOR RESALELIVE AUCTIONSGET MERCHANDISE ON CONSIGNMENTEXPLORE SELLER CENTRALUSE SELLER CENTRALCUSTOMER COMMUNICATION GUIDELINESINDIRECT COMMUNICATIONSELLER DESKTOPUPLOAD PRODUCTS TO AMAZONAMAZON PRODUCT INFORMATIONHANDLE YOUR FULFILLMENTOTHER SHIPPING RESOURCESCHOOSE A SHIPPING COMPANYSHIPPING MATERIALSSHIPPING TIMEFRAMESBEST PRACTICESQ&A: IS DELIVERY CONFIRMATION WORTH IT?OUTSOURCE YOUR FULFILLMENTGET A LEG UP ON COMPETITIONTYPICAL COSTS OF FULFILLMENT BY AMAZONUSE FBA 'BASIC FULFILLMENT'COMPETING WITH FBADRAWBACKS OF FULFILLMENT BY AMAZONLOST OR DAMAGED FBA ITEMSFULFILLMENT BY AMAZON FACTSBEST PRACTICESSMART FBA SHIPPINGAMAZON EASYSELLUSE AMAZON AS A DROP-SHIPPERIMPORTS AND EXPORTSEXPORT ITEMSPREPARE ITEMS FOR SHIPMENTCOMPETE WITH FEEDBACKFEEDBACK GROUND RULESKEEP A HIGH FEEDBACK AVERAGESELLER PERFORMANCE TARGETSFEEDBACK REMOVALRESPOND TO NEGATIVE FEEDBACKQ&A: SHOULD I REFUND MY IRATE CUSTOMER?SEE YOUR FEEDBACK SUMMARYRETURNS AND RESTOCKING FEESQ&A: DO CANCELED ORDERS HURT SELLERS?CHARGEBACKS AND A-TO-Z CLAIMSQ&A: SHOULD I ASK BUYERS FOR FEEDBACK?EXPLORE THE SOCIAL JUNGLEGET CRAZY WITH LISTSSO YOU'D LIKE TO . . . GUIDESWRITE PRODUCT REVIEWSGET CREDIBLE WITH PEERSAMAZON TAGSTAG-BASED MARKETINGMAKE FRIENDS AT THE RIVERADVANCED AMAZON TOOLSBUY X, GET YPAY-PER-CLICK ADVERTISINGGOOGLE ADWORDSCLICKRIVER/AMAZON PRODUCT ADSAMAZON PRODUCT ADSYOUR OWN WEB SITEWEBSTORE FEATURESMANAGE YOUR WEBSTOREOTHER E-COMMERCE HOSTSAMAZON ASTORESAMAZON ADVANTAGEADVANTAGE VS. FULFILLMENT BY AMAZONMANAGE THE DETAILSADVANTAGE PROFESSIONAL