ENV : prod
CLUSTER : east
SERVER : va1.pricenetwork.com
image
Contagious: Why Things Catch On
by: Jonah Berger
1451686579 / 9781451686579

Book Description:
New York Times bestsellerWhat makes things popular?If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Contagious: Why Things Catch On

Buyback (Sell directly to one of these merchants and get cash immediately)

Bookstore Payment Good Condition New Condition  
$6.50 $6.50 Sell Here
Payment:
Shipping Details: Textbooks.com Buyback pays some of the best prices, pays for shipping, and offers your choice of payment by check or PayPal. If you bought the book from Textbooks.com, they'll even pay you extra.
$4.00 $4.00 Sell Here
Payment:
Shipping Details:
$3.98 $3.98 Sell Here
Payment:
Shipping Details: Bookstores.com is an online marketplace that connects buyers and booksellers in a secure environment. Bookstores.com is committed to creating a safe and reputable venue for customers to do business. Free FedEx printable shipping when you sell back your book.
$3.75 $3.75 Sell Here
Payment:
Shipping Details: BookByte pays cash, not credit, and takes pride in speedy payment, often within one day of processing your textbook. They pay the shipping.
$3.60 $3.60 Sell Here
Payment:
Shipping Details: ValoreBooks.com has some of the highest sell back prices offered, free shipping to their warehouse, and more than 500,000 sellable titles.
$2.64 $2.64 Sell Here
Payment:
Shipping Details: FirstClassBooks.com is an online college textbook reseller founded in 2001. They buy and sell textbooks for prices significantly better than on-campus college bookstores. Please refer to the seller's comments before ordering.
$2.25 $2.25 Sell Here
Payment:
Shipping Details: Sell Back Your Book is owned by parent company Ez Book Recycle Inc. Ez Book Recycle Inc. is no stranger to buying items online. With the first buyback website launching in February 2008, Ez Book Recycle has purchased items from more than 100,000 individuals from every state in the U.S. Free shipping with printable label.

campusbooks.com  BBB Business Review CopyScape