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Successful High Tech Product Introduction
by: Brian P. Senese
1580532896 / 9781580532891

Book Description:
This text addresses the back end of an aggressive product development cycle from a project management perspective. This comprehensive guide takes you, step by step, through a proven development process that helps you successfully bring products to newly emerging commercial markets. The book covers critical elements used in structuring a development programme including integration planning and execution, system test strategies for product characterization, and early deployment activity necessary in securing marketshare. The focus is on insuring business success by planning product development in such a way as to support aggressive deployment, while successfully managing customer expectation. This resource gives you the tools necessary for regaining project control, turning it around, and delivering tested products to the marketplace before the competition. A CD-ROM containing management software based upon Microsoft Access 2000 to further assist in making any project a success, is included with the book.

Successful High Tech Product Introduction

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