Graphic Communications: The Printed Image

Book Description:
Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students understand the processes, methods, and equipment used in the industry. This practical, versatile text covers all major aspects of graphic communications.The text tells and shows how various methods are used to take an original idea and convert it into a finished product. While Graphic Communications covers traditional printing methods, extensive content focuses on technological advancements and how electronics is affecting every aspect of the field. This edition highlights the technology currently being used in the industry, with special attention to digital printing and its applications.In addition to containing up-to-date content, this edition of Graphic Communications also includes several new features. These features enhance student interest, while providing teaching support. Some of the features of this textbook include the following:-Chapter Summaries provide the student with a review of major concepts covered in the chapter.-Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop skills related to chapter content.-Career features highlight career opportunities in the graphic communications field.-Safety tips identify activities that can result in personal injury, if proper procedures or safety measures are not followed.