The Business of Sports: Cases and Text on Strategy and Management
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Tags:
Sports / Business & Investing / Industries & Professions / Human Resources & Personnel Management / Management & Leadership / Management
- Authors: Bill Walsh - George Foster - Stephen A. Greyser
- Edition: 1
- Release: 2005-04-20
- Format: Hardcover (512 pages)
- ISBN 10: 0324233841
- ISBN 13: 9780324233841
- List Price: $125.95
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- List Price: $125.95
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Book Description: Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
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