ISBN 9780786302444 | 0786302445 Textbooks - "The Ultimate Guide to Sport Event Management and Marketing" by Graham Stedman Graham Joe Jeff Goldblatt STEDMAN Joe J Goldblatt Lisa Delpy and Lisa Delpy

Authors: Graham - Stedman Graham - Joe Jeff Goldblatt - STEDMAN - Joe J. Goldblatt - Lisa Delpy - a…
ISBN 10: 0786302445
ISBN 13: 9780786302444
Format: Hardcover (382 pages)
List Price: $34.95
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List Price: $34.95

Tags: Sports,

Book Description:
The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field.

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