Book Description: He was not much of a player and not much more of a manager, but by the time Branch Rickey (1881â€“1965) finished with baseball, he had revolutionized the sportâ€”not just once but three times. In this definitive biography of Rickeyâ€”the man sportswriters dubbed â€śThe Brain,â€ť â€śThe Mahatma,â€ť and, on occasion, â€śEl Cheapoâ€ťâ€”Lee Lowenfish tells the full, colorful story of a life that forever changed the face of Americaâ€™s game.From 1917 to 1942, Rickey was the mastermind behind the Saint Louis Cardinals who enabled small-market clubs to compete with the rich and powerful by creating the farm system . Under his direction in the 1940s, the Brooklyn Dodgers became the first true â€śAmericaâ€™s team.â€ť By signing Jackie Robinson and other black players, he single-handedly thrust baseball into the forefront of the civil rights movement. Lowenfish evokes the peculiarly American complex of God, family, and baseball that informed Rickeyâ€™s actions and his accomplishments. His book offers an intriguing, richly detailed portrait of a man whose life is itself a crucial chapter in the history of American business, sport, and society.