To succeed in business, like sports, we must not just do a technically correct performance. Rather we need to put forth an extra effort or needed improvements to reach the degree of success we desire. Olympic Gold medallist Peter Vidmar says those principle are embodied by ROV?. The ROV? principles are simple, yet the underlying messages are profound. Risk means you're willing to do something daring. Originality allows you to quit copying the other guy and accomplish something that causes others to try and copy you. Virtuosity involves taking a certain skill and doing it better than anyone else. When applied together, these principles can help change lives.